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July 2, 2021
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Automotive retailers are looking to help sustain the post-lockdown levels of demand with intelligent, engaging and localised content.   Communication has been at the heart of the strategy for many retailers throughout the pandemic, but over the past month or two the kind of communication has switched from keeping customers informed to engaging and driving demand.   GoldSand Digital’s digital customer magazine, the ContentHub, which enables retailers to create their own localised magazine and then track and report on that edition in...

July 2, 2021
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The project team at GoldSand Digital that worked alongside a Money Transfer Operator (MTO) for more than a year, driving high value traffic to the website and increasing conversion rates, has created a report into the key factors that determine success within the sector.   Having worked so closely with one particular client on editorial planning, content delivery, SEO and data analysis, the GoldSand Digital team was in a strong position to start assessing the rest of the marketplace. The unique...

November 27, 2020
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Retail finance platform Deko selects GoldSand Digital as marketing partner Retail finance platform, Deko, has appointed GoldSand Digital as its content agency to help grow the brand and increase awareness of its newly launched suite of products in 2021.     The appointment comes after GoldSand Digital’s consultancy team successfully took Deko through its Discovery Session programme in the summer to help determine its go-to-market strategy.     Richard Harrison, CFO at Deko, explained: "We know that high value and engaging content is vitally...

January 24, 2020
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GoldSand Digital has released a new report revealing how business can boost engagement on LinkedIn with content. The report features insights from Jasper Martens, Chief Marketing Officer at PensionBee, who reveals his frustration at receiving copy and paste connection requests, and the importance of building meaningful connections. We also outline our tried and tested process that works for anyone looking to build and grow connections and conversations on LinkedIn, that could of course, lead to commercial conversations down the track. To read GoldSand...

December 18, 2019
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GoldSand Digital’s AutoContent platform, that combines journalist-led content with a live digital reporting dashboard, has generated over 258 test drives for its automotive dealer clients since the start of this year, which yields a collective revenue of more than £12m. Retailers representing brands such as Ford, Hyundai, Volvo, Rolls-Royce, and McLaren have taken advantage of the automotive marketing platform. Revolutionised in 2018, it offers a mobile-first customer experience and enables sales teams to track engagement in real-time. Based on the industry average...

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