Executing a marketing strategy that builds excitement and intrigue around…wait for it…sheds…is no easy task. Writing website content that captures the hearts and minds of the general public is hard enough when you’re talking about something that the market already have an appetite for, but when it comes to sheds and other more sobering topics you’re presented with a fresh list of problems.
No training company should ever neglect the importance of ‘personality’ in its approach to marketing – without personality there really isn’t too much point in turning up to the party. One area in particular where this is crucial is around content writing. Training companies need to sell their own unique style and approach as much as they sell their training programmes… In a digital marketing world of social media channels, email marketing, video and online content, focus can easily fall onto...
Training companies operate in a fiercely competitive market, so what can they do in terms of marketing to get the edge over their rivals? Well, when you consider that today so much business is being won and lost over the internet it comes to the strength and optimisation of your website.Never before has it been so crucial for trainers to be constantly looking at ways to ensure their site ranks highly on search engines like Google. In this article, GoldSand...
Marketing with a story; changes to Facebook; and the launch of the Work 3.0 model… Who says that the best way to get your message across isn’t through a story? Well, The Guardian certainly thinks it is, and this month has released the classic tale of Three Little Pigs in an attempt to show the world that this is a newspaper with ‘open journalism’ at its heart. The video (below) clearly demonstrates the news cycle, from break right through to development –...
Google has created a short animation for their home page for Valentines today which tells the story of a young boy attempting to win the affection of a girl by using ideas from Google's search tool. It is accompanied by Tony Bennett's "Cold, Cold Heart" and even eludes to a gay marriage which has caused some debate on Twitter! It's a fun little video short and continues Google's recognition of significant days, famous birthdays and fun plays on the world. Video is increasingly...
OK, so Google has begun rolling out this new tool which pulls in data from your Google account when you make a search for information in Google...
Back in February 2011 Google announced a significant shift in the way it organises search information, and this was called Google Panda. Shoot forward one year and numerous updates later, Panda is here to stay and today it’s more important then ever. So what is Google Panda? Panda is the latest update to the way Google categorises and sorts through the vast amount of information online when you enter a search query in Google eg ‘management training’. This update has seen many websites...