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Prof Sir John Beddington, has stated that Social Networking is a factorin 're-defining' human identity in a report to the government's chief scientist this week. The report urges government officials to harness this change to bring positive changes in the future, as ignoring it could fuel social exclusion. The report also states that traditional ideas of identity will become less meaningful, and that online gaming has also had a significant effect on identity. The report says: "Due to the development of smart phones, social networks and the trend...

MySpace has re-launched as a music site and promotional platform forArtists, Musicians, and Labels. Users can create an account from scratch, sign in using 'Classic MySpace', or use pre-existing Facebook or Twitter accounts, from which it imports information automatically. The interface shows an entire overhaul of the site, and provides little instruction as to how to use the site. Read more by clicking here >>...

24% of UK consumers carried out christmas shopping on a mobile device,according to a survey conducted by Digital Marketing Consultancy firm Econsultancy. Of these respondents to the survey, 11% used a smartphone and 13% shopped using a tablet. 77% of those remaining carried out shipping on a desktop. Overall, the US showed 4% more mobile device use in Christmas shopping. Read more by clicking here >>...

Mark Zuckerberg has revealed that Facebook users have uploaded 240billion photos and made 1 trillion connections on the site. The figures were revealed at Zuckerberg's conference at Palo Alto, California on Tuesday, held to reveal Facebook's new 'graph search' feature. The figures were revealed to demonstrate the new graph search's reach and potential. The new feature will allow users to search things their connections have shared on the site. Only content shared with the user will be available to search. Read more by clicking here >>...

Coca-Cola have addressed issues relating to obesity in its newadvertising campaign, in response to many US Local Governments' attempts to ban sugary beverages. The campaign focuses on the Food and Drink giant's alternatives of low- and no-calorie options, and presses the fact that it is taking in more calories than we burn off that leads to weight gain. Diana Garza Ciarlante, a spokeswoman for Coca-Cola, said "It's the first time we're really leaning into the conversation...

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