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September 30, 2018
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It probably wouldn’t be a stretch to state that most recruiters have probably experienced negative feedback, at work or in their personal lives, when people find out they work in recruitment. Whether it’s a prospect slamming down the phone, or an acquaintance in the pub rolling their eyes when they hear what you do for a living, the industry’s historically poor image can provoke adverse reactions. Recruiters have been tarnished with a longstanding stereotype of being dishonest, trying to make as...

July 20, 2018
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In our years of working closely with recruitment agencies, we’ve learned many secrets of the trade along the way. One thing that we hear from our recruitment clients time and time again is that, perhaps unexpectedly, the recruitment process contains many parallels with the world of dating. From setting your criteria, to the face-to-face meeting, to the follow up, read on to discover why recruitment and dating have more in common that you realised.   Minimum criteria Everyone has certain things that are non-negotiable...

May 3, 2018
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A growing number of companies are finding significant value in creating a content schedule within their organisation. Essentially, this means making the employees the audience, and leveraging content to build a more engaged team. A team that feels emotionally committed and connected to the cause, and loyal to the brand. This approach is a key part of making employees genuinely want to brag about the company they work for.    So, what can businesses do to motivate, incentivise and excite their employees, by establishing and delivering...

April 17, 2018
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Next month sees the arrival of a date that has likely been marked in your calendar for some time. After months of speculation on the new GDPR regulations, the full reality will finally hit on 25 May.    As D-Day approaches to get your data in line with GDPR and delete your out-of-date customer information, we face an unknown future. You can no longer rely on sending a one size fits all sales message in the hopes that someone will bite. You'll have to find other ways to build your brand and reach your target audience.     While it is frustrating to have to delete customer details, much of...

April 10, 2018
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We like to think we’re a social bunch here at GoldSand Digital. Every quarter, the whole team participates in a work social, which has included go-karting, bowling, crazy golf, social darts, sports day, a GSD pub crawl, Christmas lunch, and much more. Of course, that doesn’t include the weekly after-work drinks, welcome/leaving lunches, office table tennis tournaments, and much more. But what is the point of all this socialising, apart from the opportunity to get out of the office? https://www.instagram.com/p/Bg6ZpqBBIHk/?taken-by=goldsanddigital In the modern...

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