Blog

July 30, 2012
By

The UK telecoms regulator and competition authority has revealed their plans to auction off the new 4G bandwidth for mobile phones which is to be fully operational in 2013. With this news come questions over how this technological advancement and the services it provides will affect the way organisations can market to and communicate with their consumers. Mobile phone marketing is already an effective method of direct marketing used by organisations because of its reach, distribution and tracking abilities. So how...

July 19, 2012
By

Earlier in the year, Facebook revealed that about 6% of its community is made up of fake accounts. This comes to about 54 million accounts on Facebook that are fake.  So, at a time when ‘likes’ on Facebook are treated like currency by many brands around the world; what does this information do to the state of social media marketing? At present, a lot of multi-million pound companies as well as SMEs invest a lot of time and resources into creating...

July 16, 2012
By

Way back in 2010 the success of the relatively new infographic format was already creating unprecedented levels of traffic websites to that embraced the medium. Spring forward to today and it seems every man and his parrot has created an infographic. So is the format still working or is it yesterday’s news? Infographics are a simple, eye catching medium that merge data, design and copy in an appealing and visual way to explain and highlight a subject in more detail, attract backlinks and...

July 10, 2012
By

Worldwide, 88m searches are carried out on Google each month. The search engine has 46bn web pages currently indexed, so how does Google choose where to place your website? At the beginning of 2011 Google released their Panda algorithm update; this was a new way Google searched a website to decide where to place it in their search listings. It was designed to penalise websites with weak content and reward those sites with quality content; thus changing the way sites were ranked....

July 9, 2012
By

A report commissioned by the link shortening service Bit.ly has revealed a table of optimum times to post blogs or announce news, recently brought together neatly in an infographich by creative agency, Raka. So, how do you ensure that you get the most out of your social media followers? If you post something at the dead of night it’s highly likely that no one is going to see it, sadly. When do I post this? Where Twitter is concerned the best times to...

Scroll Up