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April 19, 2011
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The new initiative backed by the government, Startup Britain, created to help promote and develop UK startups has already shown great promise for GSD. Despite some fairly severe criticism, mainly focused around the fact that it seems to be a fancy affiliate website for big brands, GSD have sidestepped that and focused on what it can do for the business. With that in mind, we identified that there was an opportunity to gain experience from a business mentor through an affiliation...

March 30, 2011
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Buying and selling domain names or 'Domaining' as it's known is nothing new. It's been part and parcel of the internet since the beginning. But until recently it was steeped in mystery for me and not something I've thought relevant to running a business. But is there actually something that business owners and marketers can learn from the often weird and wonderful and sometime astoundingly normal (me!) people who buy and sell domains professionally? Well, quite simply, the answer is a resounding yes! As business...

March 30, 2011
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Today, blogs are an excellent way of showcasing your abilities, generating interest around your business, and driving traffic to your website. One problem that I find many of our clients have is actually coming up with blog topic ideas. So, below is one very quick exercise that everyone can start doing from tomorrow morning to help generate blog ideas… Pick up two or three national newspapers, and read them from front to back with every aspect and feature of your business in...

March 30, 2011
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The inverted pyramid is a diagram that all writers should picture in their minds, and have a good knowledge of, should they want their web copy to be read, digested and then understood. In its simplest form the diagram illustrates one of the most important rules in writing, and that is to cram as much of the critical information to the top of the page, and then as the story develops so too does the density of valuable detail. Quite often with...

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