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November 5, 2020
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How involved is your business development team with your content strategy and are they utilising this knowledge in the most effective way to make sales?  It’s an easy assumption to make: content sits with the marketing team and is developed to grow the brand and drive attention among your business’ core audience. Well, it’s not always the case.  Increasingly, we are seeing business development teams taking a keen interest in the results that content strategy can bring...

November 4, 2020
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SEO is a mix of many things, art and science with a little mystery sprinkled on top.   Today, strong SEO performance relies on a number of key elements – one of which is content.  While there are many excellent sources of information for SEO, such as the MOZ blog, we continually find that while SEO is on the agenda of all our clients, it’s not always as effective as it could be. When starting new projects there are always ways to significantly improve the existing SEO strategy.  And it’s not just our clients that have...

October 6, 2020
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If you're not focusing on content, you’re instantly at a competitive disadvantage. Don’t take our word for it, just look at the data:   According to The State of Content Marketing 2019 by SEMrush, 91% of marketers, surveyed across 39 countries, are investing in content marketing.   However, it's not enough to just create content in the hope that it connects and generates the results the business needs.  Successfully utilising content as a marketing business growth tool requires operating an enterprise-level content strategy – one that is:   Knowledge-intensive and high value for intended audience   Supported by the senior team  Clearly communicates the visions and values of the brand  Has clear and defined end goals or success...

September 15, 2020
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While the global pandemic has had a profound impact on business, a shared focus has emerged across industries. For many, focusing on digital transformation is now at the very top of the agenda. In fact, according to Econsultancy and Marketing Week’s Marketing in a Crisis research, 96% of enterprise leaders are prioritising digital transformation. Is that the case for you? From the implementation of remote working models, to seeking new ways to reach and engage with customers, COVID-19 has both tested and...

September 15, 2020
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As the economy begins a slow recovery process, businesses are being challenged to rebuild and return stronger. However, with 9.3m jobs furloughed under the Job Retention scheme (between April and June), consumer confidence is understandably low.   According to the Deloitte consumer confidence index, all scores (bar personal finances) for Q2 remained ten to 20 percentage points below the levels registered this time last year. So, how do businesses boost sales and stimulate growth during a time in which consumers are reluctant to spend?  With consumers...

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