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February 4, 2013
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An Oreo advert capitalised on this Sunday's Superbowl 'blackout' by tweeting a response image within minutes of the power outage in the Superdome in New Orleans, Louisiana.   The power was lost mid way during the NFL game between the San Francisco 49ers and the Baltimore Ravens. A tweet featuring an image with the tag line 'you can still dunk in the dark' was 'designed, captioned and approved within minutes', according to a report by AdAge.   The message was retweeted 10,000 times in...

February 4, 2013
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Lady Gaga's youtube account has lost over 150 million views on YouTube, after a crackdown on artificial inflation by the video sharing site.   A YouTube spokesperson revealed that VEVO reduced the play counts on many of its major artists by up to 2 million in December last year. Lady Gaga's official account was not affected.   The views are said to be boosted by hackers who fabricate views for their favourite artists. Read more by clicking here >>...

February 4, 2013
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Stipple, an app which embeds interactive hotspots within images has been added to Facebook. Hotspots can be placed on specific points of the image, and contain links, additional notes, audio, video and other dynamic features.   The service will allow marketers to add multiple dynamic facets to Facebook images, which will be displayed on users' news feeds.   Stipple has been available on Twitter since November last year. Read more by clicking here >>...

January 31, 2013
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Samsung did not willfully infringe on Apple's design and utility patents, as was ruled by a federal judge on Tuesday in Apple's claim for bonus damages.   It was reinstated, however, that Samsung had violated Apple's intellectual property in as many as seven patents, including product design and essential interface elements.   The case began a year ago, and in August Apple was awarded $1.05 billion. The number may have tripled if not for yesterday's ruling. Read more by clicking here >>...

January 31, 2013
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On February 13, Google Shopping will become a paid service, available only to customers of another Google service, Product Listing Ads.   A study by Marin Software has revealed that advertisers with PLA campaigns have achieved success in the US. The click shares for Product Listing Ads increased from 2.1% to 6.6% over the past year, suggesting that users are finding the ads more relevant to their interests.   The rise in product clicks may also be due to the increase of product-related searches...

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