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August 3, 2020
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Getting to grips with your Content Matrix “Failing to focus front-line content, whether it’s articles, blogs, customer magazines or industry reports, on exactly what the business is famous for is the most common error when it comes to executing a content strategy,” explains Nick Golding, director at GoldSand Digital.  “Companies lose sight of their main value proposition – the solution that their business brings. When this happens, content becomes vague, divorced from the audience and poor performing.”  For this reason it’s vital that businesses are constantly checking back to re-establish how their content links...

July 2, 2020
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Assessing your audience-content connection The Covid-19 environment is forcing businesses to re-define their relationship with clients and customers. There is no escaping the fact that digital just got a massive shot in the arm, and the question now is how will business adapt and how, even more importantly, will high performing content enable organisations to connect the brand to the customer…   If you still need convincing that the internet has become a busier but better place as a result of Covid-19, take a look at...

June 12, 2020
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This is something we consistently focus much of our clients’ time on and we call it, High Performing Content. While most companies have a content plan, a vast number of businesses are falling short on the performance of their content. The Content Marketing Institute’s B2B Content Marketing 2020 report revealed that marketers successfully use content to nurture, build loyalty and generate sales. Some 75% of marketers reported successfully using content to build credibility. Consistent and credible content from a brand...

May 1, 2020
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Coffee, content and comms: Book a 30-min call and let us evaluate your current strategy Businesses within our network are telling us that the volume of content and communication that went out during lockdown rose by, on average, 80%. That’s huge.   And, this has come without any real warning or time to prepare.   This is why we have been actively sharing best practice and exploring content challenges with businesses since Covid-19 hit. All via video calls, of course! Content experts with global brand experience Our content specialists have worked...

April 15, 2020
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The latest report from the automotive team at GoldSand Digital is a collection of best practice content and communication ideas during a crisis that have come about as a result of conversations with industry business leaders throughout the Coronavirus pandemic. Communication in a Crisis: 6 Best Practice Ideas offers practical and actionable advice to automotive leaders who are trying to reach out to customers in the most pro-active and positive way. Ideas focus on the importance of staying consistent in...

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