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Data unveiled by the 2012 Adobe Mobile consumer survey has solidified the impact that mobile technology is having on consumerism and mobile marketing. The graph below shows that that the most popular mobile devices are Android smartphones with about 45% of both men and women using one as their primary device. With data proving that mobile marketing is continuing to grow, what can you learn from this to improve your current content strategy? Mobile marketers are going to have to make their...
In the upcoming weeks Facebook will fully introduce their new “Page Post Targeting Enhanced” feature, meaning that page administrators will be able to target their posts to people, using more specific demographics, allowing them to tailor their content. Currently, the only criterion that Facebook page owners can use to target the posts of potential friends/likes is geographic region and language. These broad variables have now been narrowed to include more identifiable categories such as interests, age, relationship status, education and employment....