Blog

May 26, 2017
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Everyone has their own personal social media account, but running an account for a business without a whole marketing team is a whole new kettle of fish. Don’t worry - you’re not alone! We’ve identified some features from some social media platforms which can help enhance your business’s social profile. Twitter Like advertisements you may have seen before a YouTube video, brands can now run in-stream ads to align with tweeted videos, leading them to be seen by a much wider audience. Nielsen Brand...

May 12, 2017
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Social media is now an essential part of your marketing and while you may labour over what to tweet and the best way to keep up to date with all your accounts, it’s still important to have the basics set up correctly. A summer review of accounts will help you get the most out of them. The quality of your social media starts with your profile. Thankfully, there are simple yet effective ways for you to make improvements. And...

May 20, 2016
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Next week, on Tuesday 24th May, commences one of the most exciting events of the automotive calendar and a new product launch from GoldSand Digital.Now considered the largest automotive trade exhibition of its kind, CDX16 opens its doors and we’ll be there introducing our incredible new ReportingHub dealer dashboard.The event, which will welcome over 2,000 visitors, is the best way to get up to speed with the latest industry tech, network with peers and understand exactly what you need to...

May 13, 2016
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I recently wrote a report for the recruitment industry, drawing on parallels with automotive. In it I explored the key lessons for recruiters trying to cut through the noise and reach out to their target candidates and clients in an increasingly competitive space.On the face of it, it’s tough to see any similarities. Automotive has a product to sell, and can leverage the brand to do so. Automotive can also benefit from huge budgets being poured into advertising campaigns and sponsorship.Successful...

March 7, 2016
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How to generate smoking hot leads that convert When we create traditional adverts to send to customers, we become part of the 100's of adverts forced upon them each day. We become white noise that is easy to ignore. If, instead, you create information that solves real life problems your customers have and then personalise it them, you'll engage people on an emotional level, making them feel compelled to speak to you. The result is that you will have people getting in touch, asking...

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