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September 16, 2014
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Dealership marketing has never been so complex or sophisticated. With so many ways to promote the business, how do you go about choosing the right strategy?   While traditional marketing such as print brochures, radio advertising and local papers is often talked about as the old way of marketing, there is still huge opportunities for reaching customers through these channels.   So, what are dealers actually doing? Do they really see value in the more traditional marketing channels or is there a pure focus...

July 29, 2014
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Google Authorship, the tool that Google created to show pictures of the author of an article, next to the search listing, is no more.   The idea of Authorship was that if you’re writing high quality content, people will recognise you, and be more likely to click through to read your articles.   Hence encouraging authors to add their pictures and write even more great content.   But, as Google no longer sees the value in Authorship, does this also mean that quality content isn’t a...

October 1, 2013
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How do you get back in touch with old leads? Do you have a system in place? How's that working for you?   If you're like many businesses, your strategy will be to call your old leads repeatedly, then email them and finally, if you don't get through, call a colleague of theirs. Basically chasing up any chance of that old lead turning into business.   This process is tiring and painful. It wastes your time and frustrates the person you're trying to contact.   What...

February 4, 2013
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French iPhones will not receive LTE compatibility before the end of this year, as the French agency for telecommunications ARCEP fail to make a decision on which 'telco' should supply access first.   Bouygues Telecom is the most likely candidate, having applied in July last year. The three remaining companies are currently lobbying against this, delaying LTE introduction for a further year.   On February 7 the four telcos will present their arguments and the ARCEP will make a decision.  Read more by clicking here...

February 4, 2013
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iPhone app revenue has been proven to rise by over 150% in a week when prices are discounted, according to a study by analytics firm Distimo.   iPhone software has seen average downloads grow by 1665% over five days when prices are cut. iPad downloads increased by 871%.   The report goes on to explain: "There is a two-fold explanation for this lagged revenue growth effect: either an increase in income from one-off fees or an increase in income generated by in-app purchases". Read more...

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