Blog

June 22, 2012
By

Now that you have a potential client on your site, how do you keep them there, browsing the pages and thinking about investing? Take the example of Simply Business, this is a UK-based insurance broker specialising in small businesses, but they don’t just write content concerning their immediate market they also include site content designed to engage their clients, primarily small businesses. It’s a great example of a business that hasn’t just concentrated on insurance in the hope that people will...

June 21, 2012
By

Executing a marketing strategy that builds excitement and intrigue around…wait for it…sheds…is no easy task. Writing website content that captures the hearts and minds of the general public is hard enough when you’re talking about something that the market already have an appetite for, but when it comes to sheds and other more sobering topics you’re presented with a fresh list of problems.

Related posts:

  1. Expert interview: Secret Millionaire Richard North
  2. GoldSand Digital contribute to Training Zone marketing column
  3. CB Learning
  4. One fifth of Facebook’s ad revenue now from mobile devices

June 15, 2012
By

No training company should ever neglect the importance of ‘personality’ in its approach to marketing – without personality there really isn’t too much point in turning up to the party. One area in particular where this is crucial is around content writing. Training companies need to sell their own unique style and approach as much as they sell their training programmes… In a digital marketing world of social media channels, email marketing, video and online content, focus can easily fall onto...

June 15, 2012
By

Training companies operate in a fiercely competitive market, so what can they do in terms of marketing to get the edge over their rivals? Well, when you consider that today so much business is being won and lost over the internet it comes to the strength and optimisation of your website.Never before has it been so crucial for trainers to be constantly looking at ways to ensure their site ranks highly on search engines like Google. In this article, GoldSand...

March 13, 2012
By

Marketing with a story; changes to Facebook; and the launch of the Work 3.0 model… Who says that the best way to get your message across isn’t through a story? Well, The Guardian certainly thinks it is, and this month has released the classic tale of Three Little Pigs in an attempt to show the world that this is a newspaper with ‘open journalism’ at its heart. The video (below) clearly demonstrates the news cycle, from break right through to development –...

Scroll Up