Blog

November 19, 2019
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We are constantly talking to our clients about the value of creating fresh, engaging content for their website and marketing activity, and don’t get the wrong impression from this short post, this is still a massively important part of any business growth strategy. However, there are ways of getting more from content and never think that you only get one shot at reaping the well-documented rewards here. If you have a lot of old content lurking in the history of your...

November 14, 2019
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One of the most common challenges we face when we work with new clients, whether they are in tech, automotive or general B2B, is this: “We have all this content and we share it all the time with our audience, but never seem to get the reaction that we need to generate leads, get good conversations going and ultimately grow revenue.” They think the problem is with the content, and it kind of is, but a huge part of the problem isn’t...

November 8, 2019
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Inboxes are flooded with marketing messages, and despite GDPR and a general leaning towards businesses being more careful with both the audience they target and the content they deliver, this is not a trend looking like it is slowing down any time soon. Something we talk with clients about all the time is ‘beyond CRM’, so really answering the question: OK so we have the content now, how do we get it to our audience but avoid or supplement email...

September 11, 2019
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Something we were hoping GDPR would trigger was a new culture within the automotive industry of careful data segmentation that only sees the right messages being sent to the right audiences. It’s something we have been pushing since around 2011 when we first started winning projects in this industry, and although the situation is improving there is still much to do.    INBOX ABUSE It’s frustrating to hear about, and painful to see in an inbox. When literally no work has been...

December 20, 2018
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There’s no denying the impact Industry 4.0, commonly referred to as the fourth industrial revolution, has had on a variety of professions, including the recruitment sector. Recruiters and candidates alike now rely on technology more than ever, and that reliance is only set to become ever-greater in the future. Simply put, the fourth industrial revolution refers to the digital transformation that has allowed humans and machines to work more productively together. From the Internet of Things (IoT), to artificial intelligence (AI),...

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