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November 8, 2012
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Yahoo and Samsung have announced a joint project that will allow viewersto share reactions to advertisements in real time through Samsung's newest range of smart TVs. Marketers will be able to measure how many viewers click on the advertisements, providing real-time success rates. The initiative comes three years after the launch of Yahoo's Connected TV on-demand service and comes from Samsung's involvement in its conception. Ron Jacoby, VP of Connected TV has said 'CTV is really about making TV better, not replacing the TV experience'. Read the full...

November 6, 2012
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Microsoft's new Surface tablet may mean the beginning of the end fordead-screen computers. The Surface was intended to bridge the gap between desktop computer and tablet, featuring a lock-in keyboard and bluetooth mouse. Touch elements can be integrated with mouse and keyboard controls, an idea once described by late Apple CEO Steve Jobs as 'ergonomically horrible'. The tablet features a new set of touch and mouse shortcuts. To access the 'charms bar', the mouse is dragged quickly down the right edge of the screen, and to change...

November 6, 2012
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Loyalty to Apple's iPhone in Western Europe has declined, according to arecent study, with the number of current iPhone users reporting that they were likely to buy another apple smartphone 13% fewer than last year's study. Similar results can also be seen in the US, down 5% in customers likely to buy another apple handset. Reviews have speculated that the lack in technical advancement between the iPhone 4s and 5 has caused a drop in loyalty. Read the full article here...

November 5, 2012
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Predictions submitted by users to the Content Marketing Institute lastyear for the growth of content marketing have been analysed and confirmed this week. These included the growth of content marketing in public relations departments and advertising agencies, and the increasing obsolescence of the term 'social media'. Also predicted was that fewer journalists would be able to find work at traditional newspapers, opting instead to work as content producers and content managers in marketing. False user predictions included a growth in Google+ use for hosting B2B blogs, and its...

November 5, 2012
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The Samsung Galaxy SIII has reached 30 million sales in the five monthssince its release. The SIII has tripled the five-month sales figure for its predecessor, the Galaxy SII. A similar growth in sales can also be seen in reports for the Galaxy Note II, having sold three times as many units as the original Galaxy Note in the month since its release. President and Head of IT & Mobile Communications JK Shin made the following statement: 'The Galaxy S III continues to be a runaway favourite...

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