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July 9, 2012
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What a couple of weeks! Busy, eventful and exciting are probably the best words to describe this new chapter in my career, and this opportunity to grow with and learn more about this thriving digital agency was only soured by England's predictable yet heartbreaking dismantling at the hands of the Italians in the European championships and Andy Murray's ability to keep Britain on the familiar track of disappointment. Back to GoldSand Digital…I’ve been thrown in at the deep end (I was...

July 6, 2012
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A revealing infographic published by Spain-based SEO provider BlueCaribu has shown that 3.5 people search for the term ‘SEO’ each second. The report, How big is the SEO industry on the internet, also identified more than 9m web users look for information on the topic each month. You can access the infographic here. In total there are in excess of 863 million sites worldwide that boast information on the subject with 164,000 videos on YouTube detailing the subject. Other key observations from the...

July 3, 2012
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Tweets that contain fewer than 100 characters receive a 17% higher engagement rate than those with between 100 and 140, a report by Buddy Media published by Marketing Week has revealed. The report, Strategies for Effective Tweeting showed that that the over use of hashtags is a recurring theme that people are put off by so many businesses are neglecting to include links in their tweets to maximise interaction. By simply asking for a ‘RT’ (retweet) you increase your ‘RT’s by 12%,...

July 2, 2012
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Nearly a third (29%) of adults in the US now own an iPad, tablet or e-reader. This is a climb of 2% on the previous three years, according to a report published by Mary Meeker, a Wall Street internet analyst. This gives a clear indication of just how far mobile technology has advanced within the last five years. To give you an idea of the scale and increasing power of mobile devises, in 2008 less than 1% of global traffic was accessed...

June 29, 2012
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While the rest of the advertisement world seems to be running around trying to find an effective way to utilise mobile adverts, Twitter is quietly cashing in… with runaway success. It was great to read about the journey of Chinese restaurant chain, PF Chang, which, at the start of the year spent a modest $25,000 with Twitter. It targeted users who looked for ‘Chinese New Year’ or related searches. According to the report on Business Insider over 1m users clicked on...

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